Apple maintains a slender lead and currently has 22% of the global smartwatches space.īefore we completely dismiss Apple, it is important to note that this data is from the third quarter of 2021, right before the company launched the Apple Watch Series 7 lineup. The impact of the Samsung Galaxy Watch 4 was such that Google’s Wear OS, which had a measly 3% market share in late 2020, now finds itself in a reasonably comfortable position with 17% of the market. While Counterpoint stopped short of revealing the actual market share of Samsung, Apple, and other smartwatch vendors, it did indicate that Apple lost a staggering 10% market share in a single year. Google’s Wear OS market share jumped from just 3% in the second quarter of 2021 to a staggering 17% in the third quarter of the same year - all thanks to the Samsung Galaxy Watch 4 series. The massive popularity of the Galaxy Watch 4 series has also led to the highest jump in market share Google’s Wear OS platform has ever experienced in its nearly eight-year existence.Īs things stand now, Samsung finds itself nipping at the heels of Apple in terms of smartwatch market share, with the latter’s once-dominant position now under serious threat. That might no longer be the case.Ī recent report by Counterpoint Research indicates that Samsung - riding high on the popularity of the Galaxy Watch 4 series - has managed to increase its market share significantly in the third quarter of 2021, mainly at the expense of Apple. Even Samsung, which has been Apple’s traditional rival in the smartphones space, couldn’t make a dent in the popularity of the Apple Watch lineup or the WatchOS platform. Fitbit Versa 3Īpple has had an unchallenged run in the smartwatches segment so far, with the tech giant dominating the market for a very long time.
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